The argan sector has made significant progress over the last decade. The challenge of its development is to enable the reduction of extreme poverty while supporting the protection of the argan tree. Its value chain is articulated around three links, including production, processing and marketing. It is composed of a wide variety of actors (local, national and foreign) with specific objectives and interests. This value chain is characterized by the absence of a monopoly, but also by its lack of transparency for most operators. High uncertainties, related to supply instability, product quality and price, influence relationships between actors. Public and private actors involved in the promotion of the argan sector are invited to develop an integrated approach that allows better governance of the value chain by improving the competitiveness of its links, strengthening the links between its multiple actors, facilitating the access to the market and ensuring equitable distribution of value created along the chain.

Key words: Argan, Argan tree, Tiznit, Value chain analysis